Skins Wins Advertising Innovation Award

March 7th, 2008

I’ve blogged before about Skins advertising ventures. £1.2m was well spent and The Guardian have awarded them an award for it. Congratulations.

Skins won best advertising campaign for the way it used social networking sites alongside more traditional media to build its brand.

The judges said the campaign, by 4Creative, Holler and Naked Communications, was "the first TV series to truly harness the power of online engagement to provide passionate advocacy for a show before it had even had an airing on TV".

"This was an interesting new way of advertising and selling a TV programme," the judges said. "It was a very integrated approach and really seemed to break new ground."

Source: http://www.guardian.co.uk/media/2008/mar/07/marketingandpr.advertising1